Justin Bieber Super Bowl ad to plug Best Buy

best_buy_bieber_ozzy.top.jpgHeavy metal legend Ozzy Osbourne, pictured with his wife and manager Sharon, will team up with teen crooner Justin Bieber (center) for Best Buy's Super Bowl ad. By Aaron Smith, staff writer


NEW YORK (CNNMoney) -- This year's Super Bowl broadcast will feature star-studded ads, with Justin Bieber and Ozzy Osbourne teaming up for a Best Buy spot, and with Kim Kardashian headlining an ad for Skechers.

Teen crooner Justin Bieber will star in Best Buy's (BBY, Fortune 500) first-ever Super Bowl ad on Feb. 6, when the Pittsburgh Steelers take on the Green Bay Packers for the biggest football game of the year.

Best Buy confirmed that he'll be co-starring with the venerable heavy metal front man and reality TV star Osbourne, but didn't provide details of how the two would be co-pitching electronics in the 30-second spot.

"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."

Meanwhile, Skechers (SKX) has recruited reality TV star Kardashian for a 30-second spot in which she'll pitching Shape-ups. That's a type of shoe that "simulates walking in sand" to burn extra calories for people who don't have time to work out, according to Leonard Armato, president of Skechers Fitness Group.

"The reason Kim is a perfect brand fit for Skechers Shape-ups is that she is an extraordinarily huge celeb and her life is as busy as it gets," said Armato. "Between her reality show, her appearance and the fast-paced social scene that she travels in, she's time starved."

In the ad, Kardashian will "be breaking someone's heart in front of 100 million" viewers, Armato said.

Other Super Bowl ad celebrities include workout taskmaster Jillian Michaels, who will appear in a GoDaddy spot with race car driver Danica Patrick, and country singer Faith Hill, who will appear in a Teleflora spot.

Fox will be broadcasting the game, which is scheduled to be played in Arlington, Texas. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,563.30 -317.06 -1.88%
Nasdaq 4,369.77 -93.13 -2.09%
S&P 500 1,930.67 -39.40 -2.00%
Treasuries 2.56 0.00 0.08%
Data as of 1:42am ET
Company Price Change % Change
Bank of America Corp... 15.25 -0.33 -2.12%
Micron Technology In... 30.55 -1.98 -6.09%
Apple Inc 95.60 -2.55 -2.60%
Facebook Inc 72.65 -2.03 -2.71%
Pfizer Inc 28.70 -0.56 -1.91%
Data as of Jul 31

Sections

Malaysia Airlines was in major trouble even before the twin disasters of Flight 370 and Flight 17 claimed the lives of 537 people. More

With RadioShack burning through cash, investors and credit rating agencies believe its days are numbered. More

LinkedIn shares surged in after-hours trading Thursday following strong second-quarter earnings, following the likes of Facebook and Twitter. More

Terrell White has had a profit-sharing plan for his employees since 1981, believing that if the staff isn't happy, guests won't be either. More

The Mason family, which has been struggling to pay the $100,000 student loan bill they were left with when their daughter passed away five years ago, is now seeing an outpouring of support. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.