Justin Bieber Super Bowl ad to plug Best Buy

best_buy_bieber_ozzy.top.jpgHeavy metal legend Ozzy Osbourne, pictured with his wife and manager Sharon, will team up with teen crooner Justin Bieber (center) for Best Buy's Super Bowl ad. By Aaron Smith, staff writer


NEW YORK (CNNMoney) -- This year's Super Bowl broadcast will feature star-studded ads, with Justin Bieber and Ozzy Osbourne teaming up for a Best Buy spot, and with Kim Kardashian headlining an ad for Skechers.

Teen crooner Justin Bieber will star in Best Buy's (BBY, Fortune 500) first-ever Super Bowl ad on Feb. 6, when the Pittsburgh Steelers take on the Green Bay Packers for the biggest football game of the year.

Best Buy confirmed that he'll be co-starring with the venerable heavy metal front man and reality TV star Osbourne, but didn't provide details of how the two would be co-pitching electronics in the 30-second spot.

"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."

Meanwhile, Skechers (SKX) has recruited reality TV star Kardashian for a 30-second spot in which she'll pitching Shape-ups. That's a type of shoe that "simulates walking in sand" to burn extra calories for people who don't have time to work out, according to Leonard Armato, president of Skechers Fitness Group.

"The reason Kim is a perfect brand fit for Skechers Shape-ups is that she is an extraordinarily huge celeb and her life is as busy as it gets," said Armato. "Between her reality show, her appearance and the fast-paced social scene that she travels in, she's time starved."

In the ad, Kardashian will "be breaking someone's heart in front of 100 million" viewers, Armato said.

Other Super Bowl ad celebrities include workout taskmaster Jillian Michaels, who will appear in a GoDaddy spot with race car driver Danica Patrick, and country singer Faith Hill, who will appear in a Teleflora spot.

Fox will be broadcasting the game, which is scheduled to be played in Arlington, Texas. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,035.68 -62.77 -0.37%
Nasdaq 4,582.76 2.49 0.05%
S&P 500 1,997.24 -6.13 -0.31%
Treasuries 2.41 0.07 3.03%
Data as of 12:43pm ET
Company Price Change % Change
Apple Inc 103.52 1.02 1.00%
Bank of America Corp... 16.16 0.07 0.43%
Staples Inc 12.64 0.96 8.22%
Facebook Inc 76.09 1.27 1.70%
Intel Corp 34.49 -0.43 -1.24%
Data as of 12:28pm ET

Sections

The founding CEO of the Washington Post's big rival, Politico, will now be in charge of the Post More

Gas prices are falling to nearly $3 a gallon in some parts of South Carolina, and that will soon be common in much of the country. More

Microsoft is expected to begin showing off Windows 9's features later this month. Here are the expected changes you should be thrilled about. More

The Coolest Cooler is the most successful Kickstarter campaign in the site's history, raising $13.3 million from over 62,000 backers. More

A scam where fraudsters impersonate IRS agents has now stolen $5 million from taxpayers, and this woman - who lost her entire life savings -- is just one of its victims. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.