Groupon buys a Super Bowl ad

By Laurie Segall, staff reporter


NEW YORK (CNNMoney) -- What do you do if you're worth, like, a billion dollars? Try purchasing a Super Bowl ad. Groupon, the breakout online coupon company that recently raised $950 million in funding, just secured an ad spot for Super Bowl XLV.

According to Ad Age, spots this Sunday were selling for nearly $3 million. Groupon, which turned down a $6 billion takeover offer from Google (GOOG, Fortune 500) and is known for witty press releases and cheeky responses to speculation, will take a spot in one of the most widely viewed televised events in America.

A Groupon spokesperson would not give additional details about the price tag or time-slot of the ad.

When the Pittsburgh Steelers take on the Green Bay Packers this Sunday, the company's ad will run alongside celebrity filled spots: Justin Bieber and Ozzy Osbourne are teaming up for Best Buy (BBY, Fortune 500), while Kim Kardashian will star in a Skechers ad.

Chicago-based Groupon has been the topic of heated initial public offering speculation as it continues to expand exponentially.

With over 50 million users, the site is now available in 35 counties. The online service connects businesses and customers by offering a deal of the day to its wide base of users. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,826.30 -279.47 -1.54%
Nasdaq 4,931.82 -75.98 -1.52%
S&P 500 2,081.18 -23.81 -1.13%
Treasuries 1.85 -0.03 -1.49%
Data as of 8:54pm ET
Company Price Change % Change
Bank of America Corp... 15.56 -0.23 -1.46%
General Electric Co 27.25 -0.03 -0.11%
Apple Inc 124.75 -1.42 -1.13%
Comcast Corp 58.42 -1.25 -2.09%
Microsoft Corp 41.62 -0.54 -1.29%
Data as of Apr 17
Sponsors

Sections

Comcast and Time Warner Cable representatives will sit down with Justice Department officials this week amid intense scrutiny of the proposed cable company merger. More

The U.K. election on May 7 is arguably the most influential in a generation. Nina dos Santos explains why the outcome of this vote could disrupt economies around the world. More

The Smokio e-cigarette pairs with an app on your phone to keep track of how much you smoke, and how much money you've saved by not buying tobacco cigarettes. More

The home of some of the most iconic toys has teamed up with a crowdsourcing platform for inventors to find the next great toys. More