Groupon buys a Super Bowl ad

By Laurie Segall, staff reporter


NEW YORK (CNNMoney) -- What do you do if you're worth, like, a billion dollars? Try purchasing a Super Bowl ad. Groupon, the breakout online coupon company that recently raised $950 million in funding, just secured an ad spot for Super Bowl XLV.

According to Ad Age, spots this Sunday were selling for nearly $3 million. Groupon, which turned down a $6 billion takeover offer from Google (GOOG, Fortune 500) and is known for witty press releases and cheeky responses to speculation, will take a spot in one of the most widely viewed televised events in America.

A Groupon spokesperson would not give additional details about the price tag or time-slot of the ad.

When the Pittsburgh Steelers take on the Green Bay Packers this Sunday, the company's ad will run alongside celebrity filled spots: Justin Bieber and Ozzy Osbourne are teaming up for Best Buy (BBY, Fortune 500), while Kim Kardashian will star in a Skechers ad.

Chicago-based Groupon has been the topic of heated initial public offering speculation as it continues to expand exponentially.

With over 50 million users, the site is now available in 35 counties. The online service connects businesses and customers by offering a deal of the day to its wide base of users. To top of page

Index Last Change % Change
Dow 17,440.59 -127.94 -0.73%
Nasdaq 5,039.78 -48.85 -0.96%
S&P 500 2,067.64 -12.01 -0.58%
Treasuries 2.23 -0.04 -1.89%
Data as of 5:46am ET
Company Price Change % Change
Bank of America Corp... 17.67 -0.23 -1.28%
Freeport-McMoRan Inc... 11.37 -0.92 -7.49%
AT&T Inc 34.32 0.03 0.09%
Apple Inc 122.77 -1.73 -1.39%
Ford Motor Co 14.55 0.16 1.11%
Data as of Jul 27
Sponsors

Sections

Chrysler owners that haven't fixed their recalled cars are eligible for some incentives -- find out if your car is included. More

China's market is spreading investor anxiety around the world and putting Europe -- its biggest trading partner -- on edge. More

Police in Beijing have seized an electronics factory that was used to manufacture more than 41,000 fake Apple iPhones over the past seven months. More

NASA has teamed up with Freelancer.com to crowdsource tools for Robonaut 2, its first humanoid robot in space. More