Groupon buys a Super Bowl ad

By Laurie Segall, staff reporter


NEW YORK (CNNMoney) -- What do you do if you're worth, like, a billion dollars? Try purchasing a Super Bowl ad. Groupon, the breakout online coupon company that recently raised $950 million in funding, just secured an ad spot for Super Bowl XLV.

According to Ad Age, spots this Sunday were selling for nearly $3 million. Groupon, which turned down a $6 billion takeover offer from Google (GOOG, Fortune 500) and is known for witty press releases and cheeky responses to speculation, will take a spot in one of the most widely viewed televised events in America.

A Groupon spokesperson would not give additional details about the price tag or time-slot of the ad.

When the Pittsburgh Steelers take on the Green Bay Packers this Sunday, the company's ad will run alongside celebrity filled spots: Justin Bieber and Ozzy Osbourne are teaming up for Best Buy (BBY, Fortune 500), while Kim Kardashian will star in a Skechers ad.

Chicago-based Groupon has been the topic of heated initial public offering speculation as it continues to expand exponentially.

With over 50 million users, the site is now available in 35 counties. The online service connects businesses and customers by offering a deal of the day to its wide base of users. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,265.99 109.14 0.64%
Nasdaq 4,593.43 31.24 0.68%
S&P 500 2,011.36 9.79 0.49%
Treasuries 2.63 0.03 1.12%
Data as of 4:31pm ET
Company Price Change % Change
Bank of America Corp... 17.04 0.27 1.61%
Yahoo! Inc 42.08 -0.50 -1.19%
Apple Inc 101.79 0.21 0.21%
Microsoft Corp 46.68 0.16 0.34%
General Electric Co 26.21 0.16 0.61%
Data as of 4:04pm ET

Sections

Oracle founder Larry Ellison will become chairman of the board after stepping down as its chief executive. More

The Federal Reserve is probably not going to raise interest rates until the summer of 2015 at the earliest. More

Oracle founder Larry Ellison will become chairman of the board after stepping down as its chief executive. More

Immigrant entrepreneurs leverage connections abroad to boost international exports -- and non-immigrants could stand to learn from their tactics. More

Occupy Wall Street offshoot Strike Debt says it has abolished nearly $4 million in private student loan debt for students who attended Everest College, part of Corinthian Colleges. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.