Banner $3.9 billion quarter for online ads
Internet publishers sold $3.9 billion worth of online ads in the first quarter of 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, a 38 percent increase over the same period last year. PaidContent notes that online advertising even increased 6 percent over the fourth quarter, which is normally the strongest time of the year for other forms of advertising. That's a sign that online advertising is growing so fast that it has overcome the usual seasonal lulls. Canadian journalist Mark Evans observes that despite the fast pace of growth, online still accounts for only 5 percent of the total advertising industry worldwide. In the UK, however, online ads are projected to overtake newspaper ads this year, scoring a 13.3 percent share of the market.
Posted by Owen Thomas 10:37 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.