FeedBurner acquires blog-tracking startup
For blogs and other publishers who want to distribute their content through RSS feeds and track the traffic to it, Chicago-based startup FeedBurner has become the gold standard. But now, FeedBurner is venturing out of its safety zone and acquiring Blogbeat, a startup which tracks Web traffic for blogs. The motive behind the deal is to provide online publishers with a one-stop shop where they can track readers both on the Web and via RSS feeds. And why bother tracking readers? To better sell advertising through both feeds and Web pages -- a business in which FeedBurner has rapidly growing ambitions.
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com makes reasonable efforts to review all comments prior to posting and CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
|
|
| 
