Katie Couric boosts CBS Web traffic
We don't yet know if new anchor Katie Couric will take "The CBS Evening News" out of last place in the TV ratings after the buzz of her debut, but the new anchor is already boosting website traffic. The webcast of Couric's debut show doubled traffic to CBSNews.com, CBS Digital president Larry Kramer told PaidContent.org. The webcast was marred by glitches, however: Mac users couldn't view the broadcast at all, and traffic was so heavy that the video was choppy for some users. Still, it's a hopeful sign for the new news program: Younger audiences that eschew TV for the Internet may be willing to tune in to Katie online.
Posted by Owen Thomas 11:51 AM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.