MySpace claims top spot in web video
Lots of buzz this morning about MySpace edging out YouTube and Yahoo Video to seize the No. 1 spot for video traffic, according to July numbers from comScore Media Metrix (via Marketwatch). Somewhat lost in the debate over bragging rights are the stunning overall numbers: comScore says 7.2 billion videos were streamed in July by nearly 107 million people. By any measure, that's a groundswell - and one that remains largely under-monetized. Marketwatch's Bambi Francisco points out that despite web video's meteoric rise, it still only accounts only "for roughly 2% of online advertising." What gives?
Posted by Oliver Ryan 10:35 AM 2 Comments comment | Add a Comment

What gives is that web advertising is a measureable form of media and thus far web video advertising response rates are horrid.
Posted By Justin, Redwood City, CA : 4:50 PM  

Don't count out video advertising, when a ten second clip is inserted before a video, it is almost impossible to ignore. No time to get a sandwich, and if you try to go to another page, you may miss the story.

Internet video will be a very powerful advertising market in the near future. Both YouTube and myspace are worth every penny.
Posted By Rob, Seattle Wa : 5:16 AM  

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.