CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Subscribe to Real Money Newsletter Subscribe to Money Magazine Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Subscribe to Money Magazine Ask the Expert Ultimate Guide to Retirement Retirement Calculators Rules of Retirement Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Questions & Answers Innovation Nation Small Business Video 50 Best Places to Launch Resource Guide Next Little Thing Subscribe to Fortune Magazine Fortune 500 Brainstorm Tech Investing Management Executive Interviews Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
 
Sequoia pours $5 million into Sugar Media
The Browser is having some deep thoughts about the blogosphere today. Has the time come for consolidation? It seems blogging has grown so fast, so soon, and is now so fragmented that most are past the point of positive ROI.

What got us pondering the meaning of it all was news of the latest blog to strike an enviable VC deal. Sugar Media, a year-old blog network noted for its celebrity gossip site PopSugar, has raised $5 million from Michael Moritz, the resident genius at Sequoia Capital (you know: Google, Yahoo, YouTube....). Michael Arrington reports that Sugar already draws three million unique monthly visitors and has plans to "launch four new blogs in the next month or so." Such aggressive growth plans makes particular sense in light of Om Malik's comment that the Mortiz M.O. is to put "business model on the backburner and instead focusing on market share."

In other blog news, John Battelle's Federated Media - the blog advertising shop that powers sites like Digg and Boing Boing - has signed a deal to manage the ads on something called SportsBlogs Nation.

It's time to ask the question: Barely three years into the commercial-blogging revolution, is the blog network roll up already upon us? After all, how many celebrity gossip blogs can there be (not to mention tech business blogs....).
Posted by Oliver Ryan 11:08 PM 0 Comments comment | Add a Comment

To send a letter to the editor about The Browser, click hereTop of page

Got a news tip? Send it to The Browser


© 2010 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
Copyright © 2010 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.