AdWeek puts the Web in its place
Another word about our old friend, the television: Here's a very cool new chart from AdWeek. The world's biggest spenders on advertising -- Procter & Gamble, GM, AT&T, etc. -- spent $7.2 billion on television ads in 2006. Versus $664 million on the web. The biggest TV spender, P&G, sees fit to shell out just 2% of its $2.4 billion total budget for "New Media" ads.

Maybe these slow-moving megacaps are a lagging indicator of where media is trending, but if you're inclined to read dollars as a truer than words (and they all do have great things to say about New Media), TV is still king by a longshot.
Posted by Telis Demos 11:16 AM 1 Comments comment | Add a Comment

This should be called the list of "who still doesn't get it." 96% of VW buyers start their purchase process on the web according to AutoTrader. Yet GM, Ford and Daimler Chrysler don't get it, spending on PUSH marketing rather than understanding that Internet users use the web to make a more informed decision. Yes, even Tide could up its brand adoption among youth by becoming the online authority on clean and cleaning problem/solutions with some entertainment thrown in, like a gallery of dirty clothes, or submitted pics of the largest pile of unwashed laundry, etc. Get with it folks, or be prepared to lose market share to those who do.
Posted By Gregg Dearth, Greenwich, CT : 4:26 PM  

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.