CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Mutual Funds Taxes Ask the Expert Money 101 Autos Loan Center Best Places to Live Ask the Expert Millionaires in the Making Ultimate Guide to Retirement Retirement Calculators Best Funds Ask the Mole Best Places to Retire Personal Tech Big Tech Blog Techland Blog Sectors and Stocks Fortune 500 Techs Tech Talk 100 Best Places to Launch Ultimate Resource Guide Small Biz Makeovers FSB 100 Ask & Answer Fortune 500 Technology Investing Management Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
 
Yahoo China shifts to business search
While everyone is focused this morning on Bill Gates' keynote at CES, or the impending start of Macworld Expo in San Francisco, a bit of interesting news drifted eastward from China: Yahoo China will be reorganized as a business search engine.

Jack Ma, the founder of Alibaba, which owns Yahoo China (Yahoo in turn owns 40% of Alibaba) was characteristically blunt. He conceded that rivals Baidu and Sina.com were winning the market share game: "If Yahoo is going to win, it has to do so in a new way," he said to the AP. And how might that be? "We don't want those not interested in business or making money. They can go to Baidu. Our main focus is the high-end." That ought to appeal to the healthy mercantile spirit of the Chinese entrepreneurial classes, for whom Ma is a hero.

The blogs are quiet thusfar on the move, but one reader of Search Engine Watch asks a provocative question: "Could it be a test market for future global shifts?" And that's an intriguing point. Might Yahoo, in the face of competition from regional consumer-oriented search engines, consider focusing on business elsewhere? Given the strength of Yahoo Finance and the quality of the business-oriented ad audience, it's not so far-fetched, though certainly a wildly early speculation.

For those keeping score, however, this is the second time in as many weeks that we've seen pundit types suggesting a Yahoo retreat.
Posted by Oliver Ryan 10:48 AM 0 Comments comment | Add a Comment

To send a letter to the editor about The Browser, click hereTop of page

Got a news tip? Send it to The Browser


© 2008 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2008 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.