Bringing the ever-friendly spirit of its in-store greeters online, Walmart.com offers DVD shoppers helpful recommendations for films they might be interested in purchasing.

Customers looking at the Web site's product pages for Charlie and the Chocolate Factory and Planet of the Apes, for instance, are steered toward "similar items" such as Martin Luther King: I Have a Dream/Assassination of MLK and Unforgivable Blackness: The Rise and Fall of Jack Johnson. Wal-Mart spokeswoman Mona Williams says the company is "heartsick" over the incident but has "absolutely no evidence" that the connections were made intentionally.