Then: Interesting theory, Scott. Now tell us: How many calories in a nice, big serving of crow?
In October, KFC "executive vice president for marketing and food innovation" Scott Bergren announces some innovative food-related marketing: the repositioning of fried chicken as health food in a series of new TV ads. "Consumers," he says, "will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet." They are indeed surprised: After protests from consumer advocates, who note that the advertised bucket of fried chicken contains 3,090 calories, the ads are pulled.
Now: Damage control
Yum Brands, parent company of KFC and Taco Bell, announces in late 2006 a switch to zero trans fat cooking oil for all fried products. The change comes after a watchdog group sues the chain, claiming the fast-food giant was not fully disclosing its use of harmful trans fats.
 See the video, test your Dumbest knowledge, and let us you what you think was last year's most boneheaded move. (more)  Business 2.0's Adam Horowitz and comedian Mo Rocca ponder the stupidity of this tactless treatment of fired workers. (more)  |
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About CNNMoney
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Content
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Magazines
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer
LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer.
Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer
The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc.
Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.
FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.
© 2013 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .
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