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Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

A sight for sore retinas
MEDICAL
A sight for sore retinas
How does a startup compete with giants like Zeiss? Optovue created a radically new technology that uses an infrared beam to probe a patient's eyes for ailments like glaucoma. To make it more appealing to patients, Optovue encased the hardware in clean, welcoming lines.

PRODUCT RTVue

MANUFACTURER Optovue

DESIGNER Whipsaw

BOTTOM LINE 100 of the $60,000 units sold in 60 days.

Click here to meet the judges


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