How does a startup compete with giants like Zeiss? Optovue created a radically new technology that uses an infrared beam to probe a patient's eyes for ailments like glaucoma. To make it more appealing to patients, Optovue encased the hardware in clean, welcoming lines.
PRODUCT RTVue
MANUFACTURER Optovue
DESIGNER Whipsaw
BOTTOM LINE 100 of the $60,000 units sold in 60 days.
Click here to meet the judges
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