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Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

Plays like a toy, drives like the future
MARKETING
Plays like a toy, drives like the future
Horizon is a startup that builds industrial-grade fuel cells - and a clever way to show how they work. The six-inch H-Racer runs for three minutes on a balloon full of hydrogen fuel.

PRODUCT H-Racer

MANUFACTURER Horizon Fuel Cell Technologies

DESIGNER Taras Wankewycz

BOTTOM LINE Brisk sales of this tiny toy contribute cash to the company's bigger R&D goals.

Click here to meet the judges


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