Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

The mind-altering BBQ experience
BRAND EXTENSION
The mind-altering BBQ experience
Sure, the Jeppe Utzon BBQ can grill your hamburger. But Electrolux hopes that it will also change the way you think about the company's brand. Appliance manufacturer Electrolux Home Products Australia commissioned Jeppe Utzon - the 36-year-old grandson of Sydney Opera House architect Jørn Utzon - to create a unique "halo product." The result was a $7,100 grill for the Australian market that sold out its first two production runs. Utzon fitted the stainless steel table with Corian and designed cover panels that slide out to reveal a diamond grill and a hot plate. When you're not cooking, the covers slide back in place to convert the unit into a swanky patio table.

PRODUCT Jeppe Utzon BBQ

MANUFACTURER Electrolux

DESIGNER Jeppe Utzon

BOTTOM LINE Electrolux has sold 61 units, and there's currently a two-month waiting list for the hand-built barbecue grill.

Click here to meet the judges


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.