Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

The mind-altering BBQ experience
BRAND EXTENSION
The mind-altering BBQ experience
Sure, the Jeppe Utzon BBQ can grill your hamburger. But Electrolux hopes that it will also change the way you think about the company's brand. Appliance manufacturer Electrolux Home Products Australia commissioned Jeppe Utzon - the 36-year-old grandson of Sydney Opera House architect Jørn Utzon - to create a unique "halo product." The result was a $7,100 grill for the Australian market that sold out its first two production runs. Utzon fitted the stainless steel table with Corian and designed cover panels that slide out to reveal a diamond grill and a hot plate. When you're not cooking, the covers slide back in place to convert the unit into a swanky patio table.

PRODUCT Jeppe Utzon BBQ

MANUFACTURER Electrolux

DESIGNER Jeppe Utzon

BOTTOM LINE Electrolux has sold 61 units, and there's currently a two-month waiting list for the hand-built barbecue grill.

Click here to meet the judges


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