7 retail pricing secrets revealed

Retail prices can be confusing. What does "list price" mean if nothing ever actually sells at list? When is a sale a genuine deal? Money Magazine explains why things cost what they do - and how to use that knowledge to get a better deal.

Lesson 6: High prices can hide in bundles
Lesson 6: High prices can hide in bundles
Retailers often group items together to sell as a package. Sometimes these "bundles" hide prices above MAP or even MSRP. Take the popular Nintendo Wii game console. It officially sells for $250, but good luck finding it by itself. Wal-Mart and other stores sell it bundled with a handful of games for more than $600. Once the cost of the games is figured in, you end up paying more than $250 for the console.

A similar thing is true for cars. You may see a low base price advertised, but there's rarely a vehicle on the lot for so little. They all come with "extras."

Your strategy? Separate good bundles from bad ones. Identify the components, and see what others charge for them, then subtract that from the total to reveal the price of the main item. And, of course, ask yourself if you really need all those extras.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.