You might be surprised to learn that the large SUV market has held pretty steady for the last couple of years. Unlike mid-size SUV buyers, full-size buyers are SUV die-hards. They want a real truck that can haul and tow. Chevrolet Tahoe and Ford Expedition buyers aren't switching over to crossovers because crossovers just don't get the job done.
But they might switch over to a big SUV that's quicker and more powerful and that offers a richer, more functional interior. While General Motors and Ford are picking up their game in mid-size cars, a market they long ago conceded to Japan, Toyota is taking a shot at Detroit's last safe haven - big trucks. And it's hitting hard.