Accounting Customer service Hiring & human resources Legal Management Raising money Sales & marketing Selling a business Startup Technology Small & Global How We Got Started Biz Books Innovators Owner Tested Tech Edge Best Bosses Next Little Thing Startup Showdown Current Issue Archive

Wanted: Your holiday dollars

These indie retailers face a make-or-break holiday season as they try to attract buyers worried about their wallets.

1 of 6
BACKNEXT
Trimming down to survive
Trimming down to survive
Sha Ragin
CEO, Ragga Mundo
New York City

My clothing line targets the Hispanic and Caribbean market. The last few years were great - my collection was on the racks of many department stores and the business was profitable.

But this year, those stores pulled the plug on me. You won't see my line on the racks for the holidays because the stores aren't willing to take a risk with a newer line - they prefer to go with a 'sure-thing' brand, such as Ecko.

I had two offices but both are now shuttered as I've moved all operations to my home to cut overhead. But despite a disappointing holiday season, I'm keeping my door open and using my time to personally visit retailers and try to gain some traction in the new year.

NEXT: Hoping for festive feelings

Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: May 18 2009 | 3:28 PM ET
Sponsored by
More Galleries
Better digs, less money These 6 businesses took advantage of crashed real estate prices to trade up for new stores and office space. More
The no-cash economy Beer, lingerie, ad space and high-end electronics were some of the offerings business owners put up for swap at this week's Barter Business Unlimited holiday trade show. More
Black diamonds A North Carolina entrepreneur wants America to fall in love with truffles. More
Sponsors

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.