Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Pontiac's road to oblivion

The Pontiac most of us know today really started in the early 1960s. Over the years, there have been several attempts to bring it back.

1 of 7
BACKNEXT
A brand in search of an identity
A brand in search of an identity
Beginning in the early 1960s, General Motors positioned Pontiac as its performance brand. But that's been a tough mantle to hold onto while trying to market something for everyone.

Every few years, GM made another attempt to get Pontiac back to its core, introducing some new version of "performance" that was supposed to remind us all what Pontiac was supposed to be about.

Some of Pontiac's attempts turned out quite well, but none really managed to hold America's interest the way the first GTO did more than 40 years ago. It's been downhill since then.


NEXT: 1964 - GTO
Last updated May 15 2009: 3:11 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Top luxury hotel suites for business travelers For many people, you can't put a price on comfort. More
Million-dollar startups: These firms scored big sales their first year Their first year in business, these companies generated $1 million in sales. More
The 10 best states for retirees It might be worth moving to a new place to find your dream retirement home. Check out these 10 states. More

Special Offer