Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Pontiac's road to oblivion

The Pontiac most of us know today really started in the early 1960s. Over the years, there have been several attempts to bring it back.

1 of 7
A brand in search of an identity
A brand in search of an identity
Beginning in the early 1960s, General Motors positioned Pontiac as its performance brand. But that's been a tough mantle to hold onto while trying to market something for everyone.

Every few years, GM made another attempt to get Pontiac back to its core, introducing some new version of "performance" that was supposed to remind us all what Pontiac was supposed to be about.

Some of Pontiac's attempts turned out quite well, but none really managed to hold America's interest the way the first GTO did more than 40 years ago. It's been downhill since then.

NEXT: 1964 - GTO
Last updated May 15 2009: 3:11 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Ralph Lauren's many looks A look at his brands and iconic creations More
8 biggest job killing companies of 2015 Whole Foods became the latest corporate giant to lay off workers. Here's a look at the companies that have announced the most jobs cuts this year. More
America's best beer towns Here are the best cities to crack open a cold one and celebrate Oktoberfest, according to Trulia. More

Special Offer