Pontiac's road to oblivion

The Pontiac most of us know today really started in the early 1960s. Over the years, there have been several attempts to bring it back.

1 of 7
BACKNEXT
A brand in search of an identity
A brand in search of an identity
Beginning in the early 1960s, General Motors positioned Pontiac as its performance brand. But that's been a tough mantle to hold onto while trying to market something for everyone.

Every few years, GM made another attempt to get Pontiac back to its core, introducing some new version of "performance" that was supposed to remind us all what Pontiac was supposed to be about.

Some of Pontiac's attempts turned out quite well, but none really managed to hold America's interest the way the first GTO did more than 40 years ago. It's been downhill since then.


NEXT: 1964 - GTO
Last updated May 15 2009: 3:11 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
7 epic gadget flops From the Microsoft Zune to the BlackBerry PlayBook, the Fire Phone is following in some unfortunate footsteps. More
What I gave up to save $1 million They may have million dollar-plus nest eggs, but they had to make some big sacrifices along the way to get there. Here's what these four savers did without in order to save seven-figures retirement. More
World's Top Employers for New Grads For an exclusive CNNMoney list, research firm Universum Global surveyed college students around the world to see where they most want to work. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.