The car itself was a hit with buyers. In fact, Genesis owners liked their cars better than Jaguar, BMW and Mercedes-Benz owners liked theirs, according to J.D. Power customer surveys. Also, the car's intial quality was top-notch
At the same time, despite having zero experience in the U.S. luxury market, Hyundai correctly gauged demand and got pricing and production right. Cars weren't left sitting on dealer lots requiring discounts to sell.
Contrast that with Ford Motor Co.'s Lincoln MKS. The MKS launch wasn't a disaster for Ford, but it scored just below average, according to J.D. Power. Initial Quality for the MKS was much worse then for the Genesis and owners weren't quite as pleased with it, overall. Ford also priced the MKS too high, according to J.D. Power.
NEXT: Ford F-150