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Hyundai Genesis
Rank: 1
Hyundai undertook what was arguably the most challenging new vehicle launch last year, entering an entirely new market segment for the brand. Nevertheless, the Korean automaker did it better than anyone else, according to J.D. Power.

The car itself was a hit with buyers. In fact, Genesis owners liked their cars better than Jaguar, BMW and Mercedes-Benz owners liked theirs, according to J.D. Power customer surveys. Also, the car's intial quality was top-notch

At the same time, despite having zero experience in the U.S. luxury market, Hyundai correctly gauged demand and got pricing and production right. Cars weren't left sitting on dealer lots requiring discounts to sell.

Contrast that with Ford Motor Co.'s Lincoln MKS. The MKS launch wasn't a disaster for Ford, but it scored just below average, according to J.D. Power. Initial Quality for the MKS was much worse then for the Genesis and owners weren't quite as pleased with it, overall. Ford also priced the MKS too high, according to J.D. Power.

NEXT: Ford F-150

Last updated July 22 2009: 5:42 PM ET
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