Buyers love what they're getting, too, making the Flex the top-rated mid-size SUV in owner satisfaction, according to J.D. Power survey data.
While Flex wasn't an immediate sales hit, Ford at least gauged the market well and priced the vehicle correctly, allowing the automaker to hold the line and not pile on incentives.
But the Flex didn't score so well in initial quality, a stumble for Ford which has lately earned kudos for turning out flawless products. Ford insists that while there may have been problems in some early Flex and Lincoln MKS models, those have since been resolved.
The competing Chevrolet Traverse performed fairly well in J.D. Power's initial quality surveys but Traverse owners just weren't as happy with their purchase as Flex owners.
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