Accounting Customer service Hiring & human resources Legal Management Raising money Sales & marketing Selling a business Startup Technology Small & Global How We Got Started Biz Books Innovators Owner Tested Tech Edge Best Bosses Next Little Thing Startup Showdown Current Issue Archive
7 of 7
BACKNEXT
Struggling for buyers' dollars
Last year: As the economy slid into recession, consumer spending slowed, crunched by reduced credit availability from credit-card companies and widespread employment concerns. For the first time in decades, Americans are saving instead of taking on more debt. But that newfound thrift led to a bleak holiday season for small retailers around the country, and a year of slow sales. Numerous small companies have already gone out of business, and consumer spending is still a top concern for those remaining, according to the National Federation of Independent Businesses.

This year: Retail analysts expect a rash of shutdowns in the coming 12 months. While many of those that go under will be large chains, the damage will ripple to the stores' suppliers. Fledgling businesses will also face a hard road: Recent data shows consumer confidence at an all-time low. Because the job market looks to stay grim for quite some time, consumers will continue to be cautious about their spending habits. -Emily Maltby

More galleries

LAST UPDATE: Jan 06 2009 | 6:06 PM ET
Sponsored by
More Galleries
Holiday gifts for the yoga nut These 7 small brands are helping fuel a booming yoga industry. More
Not ready for takeoff Why 7 flying car startups are still grounded. More
Next Little Thing 2010 Wireless electricity. Invisible speakers. A mind-reading headset. See what's coming in 2010. More
Sponsors

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.