The Olympics' quirkiest sponsors

Olympic sponsorships don't have to cost millions. Meet 5 small companies with oddball official deals.

1 of 5
BACKNEXT
Kodiak Technology Group
Kodiak Technology Group

Hurry Hard Condoms, U.S. Curling

Like most viewers, Kodiak Technology Group CEO Daniel Field had no idea what the heck was happening the first time he saw a curling match on national television. Now, 12 years later, Field has curling fans from around the globe equally puzzled about a product his company recently helped launch: an official curling condom.

What the heck?

In a partnership with the U.S. Curling Association, Kodiak Technology Group debuted the Hurry Hard Condom in December. Named after the common chant -- "hurry hard!"-- that curlers yell at teammates to encourage faster ice sweeping, the provocative product lends a racy edge to an often-overlooked sport.

The condom is actually a fundraiser in disguise. Sold on eBay for $4.99 each, the condoms' proceeds are split between the U.S. Curling Association and Monterey County AIDS Prevention, a California organization that focuses on HIV and AIDS education.

The fundraiser/publicity stunt has already garnered international media attention, and Field expects many sports fans will buy the condom simply as a collectible or gag gift.

So what does a software holding company in Chicago have to do with curling? And, more importantly, curling condoms?

After the curling broadcast piqued Field's interest, he gave the sport a try about 10 years ago. The infatuation lasted. Soon Field became a team sponsor -- and spotted opportunities to corner a niche market. Kodiak Technology's holdings include Web hosting and IT startups. So Field built curling Web sites and launched the first live, online audio casting of the sport, with ex-curlers serving as announcers.

It turns out curling fanatics are a small and friendly bunch. Field says he's met a surprising number of small-business owners through the sport, some of whom have become clients.

Now a curling fan to his core, Field says the Hurry Hard condom is not about making big bucks. It's a way to spread awareness of curling, help a good cause -- and get a few clients to "laugh their butts off."

By Annalyn Censky, CNNMoney.com staff reporter

NEXT: Chums
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Feb 16 2010 | 1:32 PM ET
More Galleries
7 hot businesses to start now It's hard to predict what businesses will take off, but these startup ideas have been drawing tons of interest from entrepreneurs and their customers on Thumbtack.com. More
How will a minimum wage hike hit businesses? Thirteen states increased the minimum wage on Jan. 1, and President Obama supports raising the federal rate to $10.10. 4 small business owners weigh in on how an increase would affect them. More
America's favorite businesses From a science camp for girls to a kombucha brewer, communities around the country voted on their favorite small businesses. These 12 came out on top, each scoring a $250,000 grant from Chase and a trip to Google's headquarters. More
Sponsors

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.