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Hurry Hard Condoms, U.S. Curling
Like most viewers, Kodiak Technology Group CEO Daniel Field had no idea what the heck was happening the first time he saw a curling match on national television. Now, 12 years later, Field has curling fans from around the globe equally puzzled about a product his company recently helped launch: an official curling condom.
What the heck?
In a partnership with the U.S. Curling Association, Kodiak Technology Group debuted the Hurry Hard Condom in December. Named after the common chant -- "hurry hard!"-- that curlers yell at teammates to encourage faster ice sweeping, the provocative product lends a racy edge to an often-overlooked sport.
The condom is actually a fundraiser in disguise. Sold on eBay for $4.99 each, the condoms' proceeds are split between the U.S. Curling Association and Monterey County AIDS Prevention, a California organization that focuses on HIV and AIDS education.
The fundraiser/publicity stunt has already garnered international media attention, and Field expects many sports fans will buy the condom simply as a collectible or gag gift.
So what does a software holding company in Chicago have to do with curling? And, more importantly, curling condoms?
After the curling broadcast piqued Field's interest, he gave the sport a try about 10 years ago. The infatuation lasted. Soon Field became a team sponsor -- and spotted opportunities to corner a niche market. Kodiak Technology's holdings include Web hosting and IT startups. So Field built curling Web sites and launched the first live, online audio casting of the sport, with ex-curlers serving as announcers.
It turns out curling fanatics are a small and friendly bunch. Field says he's met a surprising number of small-business owners through the sport, some of whom have become clients.
Now a curling fan to his core, Field says the Hurry Hard condom is not about making big bucks. It's a way to spread awareness of curling, help a good cause -- and get a few clients to "laugh their butts off."