4 of 5

Official Lip Balm and Sunscreen, U.S. Ski Team and U.S. Snowboarding

For a small company specializing in the niche market of high-performance, anti-frostbite sunscreen and lip balm, sponsoring winter sports is a no-brainer.

That's why Dermatone, based in Windsor Locks, Conn., worked out a three-year deal with the U.S. Ski and Snowboard Association to become the "official lip balm and sunscreen" of the two teams.

Dermatone donates anti-frostbite packs to the athletes and supports the team with a monetary donation, in return for bragging rights and a presence in their "vendor villages."

Since Dermatone added the Olympic logos to its products, which are typically sold in sports retail shops like REI and Eastern Mountain Sports, sales have almost doubled, says marketing director Carin Yates.

January's monthly sales were the highest in the company's 29-year history, and nearly wiped out their inventory, she says. Dermatone is already looking forward to re-upping its sponsorship in 2012.

NEXT: New Wave Enviro

Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Feb 16 2010 | 1:32 PM ET
More Galleries
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.