Citi plunges as investors brace for break-up

In the first step of an expected overhaul, the bruised bank is selling 51% of Smith Barney to Morgan Stanley; Citi bumps earnings release to Friday.

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By David Ellis, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) -- Citigroup said late Tuesday that it plans to merge its Smith Barney brokerage division with that of peer Morgan Stanley, a move that is expected to mark the beginning of a break-up of the troubled banking giant.

A source close to the matter indicated that the company will unveil a reorganization plan in the coming weeks. The Wall Street Journal reported that the company could time the announcement to coincide with its fourth-quarter results.

Citigroup was originally expected to announce those results on Jan. 22. But the bank announced Wednesday morning that it was moving the release to this Friday.

A company spokesman declined to comment on speculation about a restructuring.

Investors, however, appeared little encouraged by the news. Citigroup shares plunged 23% in Wednesday trading. Morgan Stanley stock lost nearly 9%.

Smith Barney deal to create brokerage giant

Under the terms of the Smith Barney agreement, Morgan Stanley (MS, Fortune 500) will take a 51% stake in the joint venture and pay Citigroup (C, Fortune 500) $2.7 billion for the stake.

In a statement released by both companies Tuesday, Morgan Stanley said it reserves the right to raise its stake in the joint venture over the next three to five years, before ultimately assuming control after five years.

The combined entity, which would be called Morgan Stanley Smith Barney, would be one of the nation's largest brokerages, with more than 20,000 financial advisors and $1.7 trillion in client assets.

"We are creating a new industry-leading wealth management franchise," said John Mack, Morgan Stanley's chairman and CEO, in a statement.

While the deal is expected to save the two firms a combined $1.1 billion, both appear poised to gain from the joint venture. Morgan Stanley would position itself to build its wealth management business, while Citigroup would generate some quick cash, and still maintain a sizeable stake in its reliable Smith Barney unit.

In a conference call following the announcement, Morgan Stanley co-president James Gorman, who will serve as chairman of the joint venture, and Mike Corbat, CEO of Citi's global wealth management division, said it was too early to tell how many jobs could be lost as a result of the tie-up.

They hinted that some of the top performers might receive retention bonuses to stay on, but could not indicate what it would cost the two firms.

Analysts characterized the move as necessary for Citigroup, as the company is expected to report a $3.8 billion loss for the fourth quarter.

"There is no other way to view this move, in our opinion, than as a way for Citigroup to raise cash prior to its 4Q earnings release," Oppenheimer analyst Meredith Whitney wrote in a note to clients Wednesday.

More moves ahead for Citi?

Tuesday's action, however, represents what some consider to be the first step by Citigroup to dismantle its so-called "universal banking" business model, offering all types of financial products to consumers and businesses.

Citigroup observers have speculated that any number of its different units could be shed as part of a restructuring plan, including international operations such as Banamex, one of Mexico's largest commercial banks.

Others have speculated that Citigroup might pursue a bolder approach by trying to sell other divisions, including its massive credit card unit.

Some analysts previously suggested that the company's transaction services business, which helps finance trade for large corporations, might also be on the block. However, a source close to the matter said that the company has no plans to sell that business.

A breakup of Citigroup, however, would represent a major departure from the company's so-called "universal bank" business model, which has been in place for more than a decade following the merger between Citicorp and insurance company Travelers in 1998.

Citigroup CEO Vikram Pandit had maintained his commitment to the company's position as a one-stop financial shop for businesses and individuals as recently as last fall.

But the New York City-based bank has come under increasing pressure to take drastic action in recent weeks.

The fourth-quarter of 2008 is not likely to be the end of Citi's profit woes either. Analysts widely expect the banking giant to finish 2009 in the red as well.

At the same time, regulators are anxious for Citigroup to get its affairs in order. The government brought the bank back from the brink of collapse in November by agreeing to absorb a portion of its future losses tied to more than $300 billion in assets.

In addition, Citigroup has received an investment of $45 billion from the Treasury Department as part of the government's controversial bank bailout program.

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