With its car-like engineering, the Rav4 offered nimbler handling and better fuel economy than the big truck-based SUVs other manufacturers offered. Yet at the same time, it retained the fun go-anywhere image of an SUV.
Along with the Honda CR-V, the Rav4 really started the crossover utility market that so dominates the industry today. Crossovers of all sizes are now taking sales away from traditional, truck-based SUVs, minivans, sedans, station wagons and even sports cars.