50 years of Toyota in the U.S.

On October 31, 1957, Toyota officially opened for business in the United States. The American auto business hasn't been the same since.

Rav4
1995
Rav4
The Rav4, for Recreational Active Vehicle with 4-wheel-drive, marked Toyota's entry into the nascent crossover SUV market.

With its car-like engineering, the Rav4 offered nimbler handling and better fuel economy than the big truck-based SUVs other manufacturers offered. Yet at the same time, it retained the fun go-anywhere image of an SUV.

Along with the Honda CR-V, the Rav4 really started the crossover utility market that so dominates the industry today. Crossovers of all sizes are now taking sales away from traditional, truck-based SUVs, minivans, sedans, station wagons and even sports cars.


1958

1965

1966

1968

1969

1971

1977

1979

1983

1989

1995

2000

2002

2007
Robocar 2057: 8 visions of the future Car designers show off their ideas for the ultimate robot-controlled cars of the future in the Los Angeles Auto Show's 'Design Challenge' contest. (more)
Brand Rx for Chrysler With a few improvements, Chrysler can win back American car buyers. But it still has a few kinks to work out. Here's a look at the carmaker's hits and misses. (more)
Toyota skids in reliability rankings Automaker slips to fifth from first place, and some versions of Camry, Tundra no longer recommended. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.