50 years of Toyota in the U.S.

On October 31, 1957, Toyota officially opened for business in the United States. The American auto business hasn't been the same since.

Corona
1965
Corona
When the time finally came for an all-new car, Toyota improved greatly over the old Toyopet Crown. Rather than exporting another small car designed for Tokyo's clogged streets, the automaker designed the Corona with America's open roads in mind.

With its 90-horsepower engine, the Corona was almost twice as powerful as the VW Beetle, the nation's best-selling import at the time.

It was available with air conditioning, an automatic transmission, arm rests, a glove compartment and white sidewall tires.

In 1967, Toyota sold 32,000 Coronas, pushing the company to fifth place among import brands in America. After that, Toyota was more than just a curiosity.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.