50 years of Toyota in the U.S.

On October 31, 1957, Toyota officially opened for business in the United States. The American auto business hasn't been the same since.

HiLux
1969
HiLux
The HiLux was the third truck Toyota introduced to the United States. The first was a pick-up version of the Land Cruiser introduced here in 1963. Then there was the Stout, which arrived in 1964.

The HiLux name was dropped in the United States during the 1970s, although it's still used overseas. For most of its life, Toyota's small half-ton pick-up was simply known as "the Toyota truck" here in the states.

A four-wheel-drive version in 1979 quickly became famous for its rugged durability and relatively nice interior.

As Toyota introduced new, larger trucks in the 1990s, it became necessary to give the Toyota truck its own name again. In the United States, it's now called the Tacoma.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.