New ideas from dead CEOs

Lasting lessons from business leaders who've gone to the great corner office in the sky.

Thomas Watson Jr.: IBM
Thomas Watson Jr.: IBM
Obstacle:
A boy with a tendency towards psychological depression lives in the shadow of his famous, domineering father.

Innovation:
He realizes that "style" counts in office equipment and that customers need a system to integrate various tools. He bets the company on an integrated, unified computer system.

Lesson for today:
It is better to make yourself obsolete than to wait for your competitors to do it for you. Dell Computer has fallen into "commodity hell," unable to distinguish itself from competitors. Watson, Jr. would be urging Michael Dell to break new ground, even if it required a big bet on the future of the company.

Giannini

Watson Sr.

Watson Jr.

Ash

Lauder

Sarnoff

Kroc

Morita

Walton

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.