Obstacle:
A working class girl from Queens, New York aspires to conquer the toniest salons in the world.
A working class girl from Queens, New York aspires to conquer the toniest salons in the world.
Innovation:
She targets her customers and virtually stalks them in their fancy hotels and department stores, while developing the idea of "gift with purchase."
She targets her customers and virtually stalks them in their fancy hotels and department stores, while developing the idea of "gift with purchase."
Lesson for today:
Even the rich like freebies. Today at the ritzy Pebble Beach Lodge, golfers can borrow a brand new convertible Lexus to take the famed 17-mile drive around Monterrey and Carmel, California. Lexus is delighted to offer a free loaner to its exclusive, target audience.
Even the rich like freebies. Today at the ritzy Pebble Beach Lodge, golfers can borrow a brand new convertible Lexus to take the famed 17-mile drive around Monterrey and Carmel, California. Lexus is delighted to offer a free loaner to its exclusive, target audience.
