Obstacle:
A young operator loses his store and is kicked out of town because he neglected to read the fine print in his contract.
A young operator loses his store and is kicked out of town because he neglected to read the fine print in his contract.
Innovation:
Focus on the supply chain and negotiate hard with suppliers so you can pass your savings onto consumers.
Focus on the supply chain and negotiate hard with suppliers so you can pass your savings onto consumers.
Lesson for today:
There's money to be made in "flyover" country. You can also learn a lot from truckers and stockboys. Today, Walton would be very impressed with Costco, which does an outstanding job offering consumers value and a sense of adventure. Walton started by giving shoppers a sense of entertainment in his stores, but that thrill has worn off.
There's money to be made in "flyover" country. You can also learn a lot from truckers and stockboys. Today, Walton would be very impressed with Costco, which does an outstanding job offering consumers value and a sense of adventure. Walton started by giving shoppers a sense of entertainment in his stores, but that thrill has worn off.
