New ideas from dead CEOs

Lasting lessons from business leaders who've gone to the great corner office in the sky.

Mary Kay Ash
Mary Kay Ash
Obstacle:
May Kay launches her cosmetics company just weeks after her husband, her key business adviser, dies suddenly of a heart attack.

Innovation:
She inspires inexperienced women into believing they can be successful salespeople, while providing them with an incentive to bring more and more women into the sales force.

Lesson for today:
Mary Kay, with her drive and passion, was like Oprah with a map and a monthly sales target. She taught the world that you can give part-time workers the incentive to be as productive as full-timers. Just as Mary Kay realized that women were an untapped resource, companies today are shifting their attention to hiring senior citizens, many of whom have the time and desire to work part-time between retirement activities.

Giannini

Watson Sr.

Watson Jr.

Ash

Lauder

Sarnoff

Kroc

Morita

Walton

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.