President, European Division
Coca-Cola
Country: FranceCoca-Cola
2006 rank: 40
Reiniche is a mix of hard-charger and socially conscious exec. Coke Zero has launched in most of the 28 European countries she oversees, posting sweet sales increases to last year's $4.4 billion in revenue. She's also heading conservation efforts, reducing water usage 16% since 2002.