Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Diet Coke fizzes past Pepsi

By Charles Riley, staff reporter


NEW YORK (CNNMoney) -- Score one for the Coca-Cola Company.

Diet Coke unseated Pepsi as the second most popular carbonated soft drink in 2010, according to data from Beverage Digest.

Coke -- the flagship brand of Coca-Cola (KO, Fortune 500) -- is still No. 1, racking up 17% market share last year by selling 1.6 billion cases of soda.

In second place, Diet Coke had a 9.9% market share. Pepsi (PEP, Fortune 500) ended the year with a 9.5% share, a 4.8% decrease in volume over the previous year.

The switch marks a sea change in the industry. According to John Sicher, the editor and publisher of Beverage Digest, Pepsi has held the second position "for decades."

Sicher attributed the decline in Pepsi's market share to its Pepsi Refresh Project marketing campaign, which is focused on community service.

While certainly meritorious, Sicher said that "in the cola wars, it didn't give the Pepsi brand the justice it deserves."

Pepsi representatives were not immediately available for comment.

Mountain Dew, Dr. Pepper and Sprite rounded out the top six individual brands.

In 2010, the industry experienced a slight volume decrease, with business declining -0.5%, to a total of 9.4 billion cases. But that loss was much less than in recent years. Total volume has declined since a 2004 peak of around 10.2 billion cases. To top of page

Search for Jobs

Index Last Change % Change
Dow 19,549.62 297.84 1.55%
Nasdaq 5,393.76 60.76 1.14%
S&P 500 2,241.35 29.12 1.32%
Treasuries 2.35 -0.05 -2.05%
Data as of 1:54am ET
Company Price Change % Change
Bank of America Corp... 22.57 0.41 1.85%
Chesapeake Energy Co... 7.58 0.00 0.00%
Ford Motor Co 13.06 0.50 3.98%
Wells Fargo & Co 57.28 1.73 3.11%
Micron Technology In... 20.44 1.38 7.24%
Data as of Dec 7
Sponsors

Sections

A Bumble Bee senior executive will plead guilty to his role in a conspiracy among major seafood firms to fix the price of canned tuna. More

Now that smart home products are more affordable and ubiquitous, 2016 is ready to deliver a next-level celebration. More

For Americans under age 40, about half of them say they can't come up with $2,000 if an emergency came up, according to the New York Federal Reserve. More