Will eBay ads save the Web?
eBay's move into online advertising might seem like a me-too move. But Techdirt argues that it could save the Internet. How? Here's the problem eBay could solve: Google's easy-to-use AdSense advertising program has created a massive incentive for the creation of fake websites, which profit from Google-brokered ads. The fake sites clutter up search results and drain online advertisers' budgets through fraudulent clicks. But eBay's ads -- which let other websites carry auction listings -- only pay websites a share of the commission when an advertised item sells, rather than a fee for every viewer who clicks on an ad. It's easy to fake a click, but faking a sale is another matter altogether.

By tying advertising to sales, not clicks, in other words, eBay could create a revenue stream for legitimate websites and shut out spammers. Will the program take off? The Conversion Rater blog says eBay's earlier success with its affiliate-marketing programs should help.
Posted by Owen Thomas 10:37 AM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.