iPod better than beer, college students say
Who's to blame for Anheuser-Busch's slumping stock? Apparently, it's Apple. College students now say they prefer iPods to beer, the perennial favorite in a regular survey conducted by Student Monitor, a market-research firm. The Unofficial Apple Weblog's Dave Caolo admits surprise at the results: "I love my iPod and all, but I'm not going to turn down a (properly poured) Guinness."

Students probably won't do so for long. The last time beer was displaced from its no. 1 slot was in 1997, when students named "the Internet" as their favorite thing. Beer quickly regained its crown. Anheuser-Busch might be better off riding the trend -- how about giving away some free songs on iTunes with those six-packs?
Posted by Owen Thomas 1:26 PM 0 Comments comment | Add a Comment

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