iPod better than beer, college students say
Who's to blame for Anheuser-Busch's slumping stock? Apparently, it's Apple. College students now say they prefer iPods to beer, the perennial favorite in a regular survey conducted by Student Monitor, a market-research firm. The Unofficial Apple Weblog's Dave Caolo admits surprise at the results: "I love my iPod and all, but I'm not going to turn down a (properly poured) Guinness."

Students probably won't do so for long. The last time beer was displaced from its no. 1 slot was in 1997, when students named "the Internet" as their favorite thing. Beer quickly regained its crown. Anheuser-Busch might be better off riding the trend -- how about giving away some free songs on iTunes with those six-packs?
Posted by Owen Thomas 1:26 PM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.