"MySpace for baby boomers" launches

Forget about birthday reminders -- get ready for death notices. Today marks the long-awaited launch of Eons.com, a social network for baby boomers created by Monster.com founder Jeff Taylor with help from actress Jane Seymour. Eons.com will remind you of your friends' birthdays, but, reports Reuters, it also comes "complete with an online obituary database that sends out alerts when someone you may know dies, and plans to set up a do-it-yourself funeral service." Talk about a killer app.

Getting old is the new hot thing, apparently. Just last week CNNMoney noted the launch of Utherverse, a somewhat racy social network for the AARP crowd. But it remains to be seen whether death and aging will appeal to advertisers. The Wall Street Journal, for one, is dubious, and recently ticked off a list of failed boomer-media ventures to support its skepticism. But, morbid or not, how can one resist registering on Eons.com to check out its new longevity calculator?
Posted by Oliver Ryan 10:06 AM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.