New Paris Hilton video hits YouTube
 How will YouTube go from time-waster to money-maker? The strategy became a bit more clear as the site launched a branded "channel" featuring Paris Hilton today. The Paris channel, which is paid for by the Hilton label, Warner Bros. Records, a division of Warner Music Group, is the first of many planned pay-for-placement channels on the site, according to TechCrunch. Fox is advertising its television show "Prison Break" on the Paris pages. It would be tempting to say that YouTube has sold out, but the site has always been a unapologetically pop phenomenon. And, of course, if anyone knows how to turn the -- ahem -- exposure gained through viral video into a business, it's Hilton, who parlayed her online sex-tape infamy into lucrative advertising deals, like those seamy Carl's Jr. commercials. But will the new channels pay YouTube's million-dollar bandwidth bills? Mashable says yes: "Despite all the anti-hype around YouTube and the recurring question of 'Where's the business model?', I think it's pretty clear that YouTube is a powerful branding platform -- and not just for stars like Paris Hilton." Though the early returns are barely in, Mashable's instincts appear on target. The Paris Channel as already been viewed over 44,000 times and gotten hundreds of adoring comments. A Paris Hilton Channel? What is the world coming to
Video on the web really taking off. What about something called MusiTag, a tagged video where the sound is stripped off,, and you can make a music video of any existing song,,and share it. The guy recieving a MusiTag has to have (or buy) the song to see it.
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com makes reasonable efforts to review all comments prior to posting and CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
|
|
| 
