New Paris Hilton video hits YouTube

How will YouTube go from time-waster to money-maker? The strategy became a bit more clear as the site launched a branded "channel" featuring Paris Hilton today. The Paris channel, which is paid for by the Hilton label, Warner Bros. Records, a division of Warner Music Group, is the first of many planned pay-for-placement channels on the site, according to TechCrunch. Fox is advertising its television show "Prison Break" on the Paris pages.

It would be tempting to say that YouTube has sold out, but the site has always been a unapologetically pop phenomenon. And, of course, if anyone knows how to turn the -- ahem -- exposure gained through viral video into a business, it's Hilton, who parlayed her online sex-tape infamy into lucrative advertising deals, like those seamy Carl's Jr. commercials.

But will the new channels pay YouTube's million-dollar bandwidth bills? Mashable says yes: "Despite all the anti-hype around YouTube and the recurring question of 'Where's the business model?', I think it's pretty clear that YouTube is a powerful branding platform -- and not just for stars like Paris Hilton." Though the early returns are barely in, Mashable's instincts appear on target. The Paris Channel as already been viewed over 44,000 times and gotten hundreds of adoring comments.
Posted by Oliver Ryan 10:35 AM 2 Comments comment | Add a Comment

A Paris Hilton Channel? What is the world coming to
Posted By Anonymous : 11:35 AM  

Video on the web really taking off. What about something called MusiTag, a tagged video where the sound is stripped off,, and you can make a music video of any existing song,,and share it. The guy recieving a MusiTag has to have (or buy) the song to see it.
Posted By Mats Selin, Stockholm, Sweden : 4:23 PM  

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.