Fox shamelessly flogs MySpace
The Browser rises early to blog for you lot, but we found ourselves staying up late for the season finale of the "It's Always Sunny in Philadelphia" comedy series featuring Danny DeVito on FX. And there we saw the Fox cross-promotional machine in fine fettle. "Sunny," of course, has a profile on MySpace, as do pretty much all Fox movies and TV shows since Fox parent News Corp. acquired MySpace last year.

But in a breakthrough for corporate product placement, the episode had an entire subplot tied to MySpace, which included the horror of finding that your parent has a profile on the site, and the frustration of waiting for someone to add you as a friend. For anyone who hadn't heard of MySpace, the breezy banter of the episode's opening scene amounted to a MySpace 101 tutorial. It wasn't subtle, but since when has Fox been known for subtlety?
Posted by Owen Thomas 9:49 AM 1 Comments comment | Add a Comment

It took two biased geniuses to write this
Posted By bill stlouis : 12:38 PM  

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.