Famous example: Jayson Blair
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Work the system untroubled by annoying self-doubts entertained by others, misuse the confidence placed in you by your subjects, nurture book deals.
The upside: The mighty of the earth tremble when you walk into the room.
The downside: Jeez, it's hard to slip a bogus factoid into a piece now. People are watching!
The dark side: Disgraced. You are as much of a nonperson as any character you ever created.
Where you go from here: You can be a very good blogger.