Surfboard designerSon of Patagonia founder Yvon Chouinard, Fletcher has been instrumental in bringing environmental awareness to the surfing industry -- creating surfboards that are lighter, stronger, longer-lasting and greener. He's also set his sights on bringing the family business into the lucrative surfing industry. With one surf shop selling everything from boards to organic-cotton T-shirts near San Diego, the company hopes to open three more California stores later this year.
View all candidates
Tell us who you think matters now -- and why