Chief project engineer, Boeing (BA)Under Cogan, Boeing's 787 has become the most successful new aircraft launch in the history of commercial aviation. More than 550 787s are already on order at roughly $160 million apiece. What accounts for the huge demand? The 787 is ideally suited to the lean realities of the post-9/11 era and rising gas prices, delivering 20 percent better fuel efficiency than older models like the Airbus A330.
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