How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Act like you're already public
Act like you're already public
It's not easy for seat-of-the-pants startups to become public companies that answer to shareholders and regulators. Goldman decided to ease the transition by putting Isilon through the paces more than a year before it filed for an IPO, gaining months of valuable practice in adhering to onerous accounting requirements.

"I can whine about Sarbanes-Oxley with the best of them," Goldman says. "But I think that when you complain about regulations from a leadership position, that sends a signal to employees that compliance is something you have to do, not something you should do."

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.