How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Keep all eyes on the prize
Keep all eyes on the prize
Goldman began planning Isilon's public stock offering as soon as he walked through the door. At his first meeting with employees in late 2003, he handed out bottles of wine to everybody there with a handwritten note: "Ten quarters to IPO." (Goldman didn't deliver on schedule, but he wasn't far off -- Isilon went public 13 quarters after he joined.)

By launching his IPO plan early, Goldman got everyone focused on growth. "One of the things I really banged the drum on is that going public was not the endgame," he says. "The IPO was a step in the road on the way to building a company of lasting value."

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.