How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Keep all eyes on the prize
Keep all eyes on the prize
Goldman began planning Isilon's public stock offering as soon as he walked through the door. At his first meeting with employees in late 2003, he handed out bottles of wine to everybody there with a handwritten note: "Ten quarters to IPO." (Goldman didn't deliver on schedule, but he wasn't far off -- Isilon went public 13 quarters after he joined.)

By launching his IPO plan early, Goldman got everyone focused on growth. "One of the things I really banged the drum on is that going public was not the endgame," he says. "The IPO was a step in the road on the way to building a company of lasting value."

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.