CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Keep all eyes on the prize
Keep all eyes on the prize
Goldman began planning Isilon's public stock offering as soon as he walked through the door. At his first meeting with employees in late 2003, he handed out bottles of wine to everybody there with a handwritten note: "Ten quarters to IPO." (Goldman didn't deliver on schedule, but he wasn't far off -- Isilon went public 13 quarters after he joined.)

By launching his IPO plan early, Goldman got everyone focused on growth. "One of the things I really banged the drum on is that going public was not the endgame," he says. "The IPO was a step in the road on the way to building a company of lasting value."

1

2

3

4

5
50 Who Matter Now Our unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business. (more)
Next Net 25 It's getting crowded on the Web 2.0 frontier. We highlight the newcomers most likely to strike gold in 2007. (more)
America's hottest jobs The great American hiring boom is slowing, but a few choice regions will stay red-hot. You just have to know where to look. (more)
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.