Killer startups

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SweetRiot
Sarah Endline
3rd place
SweetRiot
City/State: New York City
Team members: Edna Aquinaga, 32; Sarah Endline, 35; Theo Peck, 35; Matt Scholder, 25 and Geneve Stewart, 28
Concept: Given the competition in the premium chocolate market, it isn't easy to get a product onto the shelves of Whole Foods and the specialty chain Balducci's. The startup Sweetriot has already jumped that hurdle, with its chocolate covered cacao beans that are lower in sugar and calories than rival products. Founder Sarah Endline, who earned an MBA at Harvard Business School, has plenty of experience in establishing a brand. She previously worked at Yahoo!, where she launched new products.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.