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A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Menu board before
Menu board before
The original menu board was backlit, evoking down-market fast-food eateries. The small font was difficult to read. The menu was also disorganized: customers didn't realize all the options available and, according to customer surveys, thought Submarina didn't offer enough variety.

Packaging before

Packaging after

Inside design before

Inside design after

Menu board before

Menu board after

Wall decor before

Wall decor after
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