Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
Video Journal for girls
Video Journal for girls
Mattel's Radica division has created an innovative digital diary for girls. The Video Journal includes a digital camera and a camera docking station. Kids can take photos and record videos using the camera. The software enables them to create a customized digital journal. Moreover, all of the pages can be printed out to make a physical dairy.

The system is appropriate for kids ages 6 and up and will be available this July for about $29.99.

Chat Diva



T.M.X. Friends


Smart Cycle

Made for Me


Net Jet

Video journal

Pizza Elmo
Following T.M.X. Elmo, here come his friends Mattel will launch new 'extreme' versions of Cookie Monster and Ernie this fall. Plus: Talking Pizza Elmo. (more)
Take that, 'Bratz': Barbie boosts Mattel No. 1 toymaker logs better-than-expected profits and sales in the crucial year-end holiday quarter; must-have T.M.X. Elmo also key. (more)
The Web, camera and texting in fitting room New dressing room technology from IconNicholson features a three-way mirror that sends live images and text messages via video feeds to friends and family. (more)