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Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
Lots of robots
"Optimus Prime voice changer helmet" from Hasbro.
Lots of robots
Toy robots are a rage this year, thanks to the upcoming July 4 release of the live-action "Transformers" movie from DreamWorks Pictures and Paramount Pictures. Hasbro, which owns the Transformers brand has created the "Optimus Prime voice changer helmet" which makes your voice sound like a robot. The product will hit stores in June, selling for $29.99, suggested retail price.

The Air Hogs Robo Copter from Canadian toymaker Spin Master is a pretty cool innovation in the remote-control toy category. With the push of a button, the Robo Copter transforms from a robot to a helicopter. Kids can drive it on the ground or fly it in the air.

"If you're looking for one of the biggest `Wows' of Toy Fair, I think we have it," said Harold Chizick, spokesman for Spin Master.

The Robo Copter is expected to sell in the fall, priced at about $110, for kids 10 years and older.

"Robots are classic toys and a natural place for companies to incorporate new technology," Byrne said. New from Jakks' Xtreme Performance Vehicles (XPV) line of remote-control flying vehicles is the XPV R.A.D. series, which stands for Robotic Air Defense. XPV R.A.D. apparently is a flying RC robot that travels on land and then launches in the air. The company said XPV R.A.D can switch from a standing android to a flying robot capable of performing aerial stunts. The series is expected to sell in the fall.

Chat Diva

Guitars

Robots

T.M.X. Friends

Gadget

Smart Cycle

Made for Me

Parrot

Net Jet

Video journal

Pizza Elmo
Following T.M.X. Elmo, here come his friends Mattel will launch new 'extreme' versions of Cookie Monster and Ernie this fall. Plus: Talking Pizza Elmo. (more)
Take that, 'Bratz': Barbie boosts Mattel No. 1 toymaker logs better-than-expected profits and sales in the crucial year-end holiday quarter; must-have T.M.X. Elmo also key. (more)
The Web, camera and texting in fitting room New dressing room technology from IconNicholson features a three-way mirror that sends live images and text messages via video feeds to friends and family. (more)
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