CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
Strumming the Guitar
Hasro's "Power Tour Electric Guitar" (top image) and Mattel's "I Can Play Guitar System" (bottom image).
Strumming the Guitar
On the heels of the immensely popular Guitar Hero videogame franchise, Mattel, Hasbro and other toymakers have developed their own versions of a guitar learning and playing system for kids.

The "I Can Play Guitar System" (bottom image) from Mattel's Fisher-Price division is for kids 5 years and up. It plugs into the TV. For easy play, it features color-coded finger position buttons and shorter strings. Kids play the guitar by matching the color-coded images that appear on the TV screen.

You earn points as you move through the different skill levels. Each song and game cartridge has six songs that teach chords and also includes a jam session mode. The system is slated for a July launch in stores with a suggested retail price of $99.

Hasbro developed its "Power Tour Electric Guitar" (top image) in partnership with guitar-maker Gibson. The company said it's not marketing the guitar as a toy but rather as an entertainment product for older kids. It features 4 play modes and 12 pre-loaded songs. Players can also plug in an MP3 player. In learn mode, the guitar lets players know where to place their fingers. The guitar will hit stores in August with a suggested retail price of $69.99.

Chat Diva

Guitars

Robots

T.M.X. Friends

Gadget

Smart Cycle

Made for Me

Parrot

Net Jet

Video journal

Pizza Elmo
Following T.M.X. Elmo, here come his friends Mattel will launch new 'extreme' versions of Cookie Monster and Ernie this fall. Plus: Talking Pizza Elmo. (more)
Take that, 'Bratz': Barbie boosts Mattel No. 1 toymaker logs better-than-expected profits and sales in the crucial year-end holiday quarter; must-have T.M.X. Elmo also key. (more)
The Web, camera and texting in fitting room New dressing room technology from IconNicholson features a three-way mirror that sends live images and text messages via video feeds to friends and family. (more)
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.